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5 Must-Have Tools for Keyword Research

5 Must-Have Tools for Keyword Research

What are keyword research tools? 

 

This tools help you find content ideas that your customers are searching for. This helps you plan your content strategy and improve what you do on your blog and landing pages. Keywords research tools also help you see seed keywords where your competitors are ranking on top of the SERPs, so you can improve your content to target those keywords and steal their traffic. 

 

Following are the 5 best tools for SEO keyword Research: 

 

SEMrush: 

 

The SEMrush Keyword Overview tool is the best way to start any keywords research project. It provides a huge amount of information, including monthly search volume, trends, and other helpful data.

 

You can type in any keyword you want and see what the results are. You’ll get rankings for all of your competitors who are ranking well for that term, along with an estimate of how much traffic they’re getting from Google AdWords PPC ads.

 

You can use this tool to find new keywords that you might want to target. Just type in a competitor’s domain name and watch as it shows you their top organic keywords and other useful data about their website.

 

Ahrefs: 

 

Ahrefs is a famous keywords research tool that offers similar features to SEMrush. Using Ahrefs keyword explorer, you can simply create ideas by typing a keyword into the search box. You’ll then see a whole list of keyword suggestions. You can also use Ahrefs to see the keywords your competitors are ranking for (but that you’re not), so you can create new content pieces targeting those subjects.

 

If you’re looking for a competitive intelligence functionality that Ahrefs offers, you’ll want to check out their keywords research guide. This tool allows you to see new keywords and keyword movements in search queries. This can help you stay on top of trends and make sure your content stays fresh and relevant. SEMrush and Ahrefs offer other useful tools, like reports that find broken links on your website, PPC keywords for Adwords, and more.

 

Google keyword planner: 

 

Google’s Keyword Planner is the best free way to get keyword ideas, and it’s really easy to use.

 

To get started, you’ll need a Google Ads account. If you don’t already have one, you’ll need to create one and enter your payment details, but you don’t need to run an active campaign or pay for anything. Once you have access to the Keyword Planner through your Google Ads account, just type in any keyword and view data for (very approximately) how many monthly searches it has.

 

You’ll also see a long list of related keyword ideas, which you can scroll through or download.

 

Long Tail Pro: 

 

Long Tail Pro is a premium keyword research tool that shows an overview of your data, focusing on how you rank against your competitors on the first page of Google.

 

You can use it to take a look at the top results in search engines for your keyword, so you can figure out where you rank against your competition.

 

You can also enter specific keywords that you want to track, so you can see how your content is ranking for those keywords changes over time.

 

Serpstat: 

 

Serpstat is another excellent keyword research tool. It’s very similar to SEMRush in its functionality and design, but it has some unique features that make it an excellent choice for the serious SEO professional.

 

With Serpstat, you can easily view the top Google results for your keyword. These results include the site that appears in the featured snippet (if any) as the first result, which is why the post from IsItWP is featured in both.

 

You can also view many details about your competitors for that keyword, indicating their visibility (the higher the number here, the more visitors they likely receive.

 

All these top tools for keyword research works. Differently, few are free, and some provide extra privileges on buying their subscription.