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7 Popular Content Types and How to Use Them

7 Popular Content Types and How to Use Them

If you’re trying to build an audience, one of the best ways to do so is through content marketing. Content marketing can help you generate more leads and increase brand awareness. To do this, you need to know how to create great content.

Although, there are 100 types of content that you can use for your business. But this article will let you know about the most popular and useful types of content. We will also help with tips and tricks to use them effectively. 

Here are 7 types of content marketing that anyone can use to increase their brand awareness.


Blogs are one of the most popular content on the internet. The beauty of blogs is that you can use them to cover a broad range of topics. You can create a blog about anything from business to fashion, fitness and even gaming!

Here’s how you can use blogs to create content that gets shared:

  • Blog posts should be published at least once a week, but you should aim for twice per week if possible. 
  • Choose topics that are relevant to your audience. Your blog should be about topics that interest your readers.
  • Use keywords in titles, headings and subheadings when creating content for blog posts.


Listicles are also a great way for brands to get their content out into the world. They’re also great for SEO, as they help create content that can be easily shared. To create a list post, you’ll need to take your main piece of content and break it down into smaller pieces. 

Here are some key points that you must follow to create effective listicles:

  • Provide the reader with a summary of what your piece is about. 
  • Also, tie in relevant keywords and phrases so that search engines can index them properly.
  • It is vital to choose an appropriate topic and then write down a list of things you want to cover.


Ebooks are more than just books; they’re digital versions of printed books. They come in many different formats but all include an electronic version of the text. You can create ebooks using Microsoft Word or Google Docs, and they’re inexpensive to produce. 

  • If you’re creating a new ebook, consider making it available as a PDF file for those who prefer to read offline. 
  • While writing EBooks try to present content that’s heavy on text and light on images. 
  • If you’re selling an ebook on your website, consider offering it for free at first. 


Infographics are another way to share information visually. They’re a great way to communicate complex concepts in an easy-to-digest format that people can easily understand. 

Here are some helpful tips for creating infographics:

  • Create infographics using tools like Canva or Piktochart, which make it easy to add text and images.
  • Use a simple grid for your design, with an appropriate number of columns and rows to convey the information.
  • Use a consistent font throughout your content like Arial or Times New Roman.


Videos are one of the great types of content for social media. It helps to keep your audience engaged and is a great way to get them to take action. Videos are also one of the easiest content types for bloggers looking to increase their reach.

Here are a few tips and tricks for creating engaging videos:

  • Break up the content into smaller chunks that can be consumed over time.
  • Use descriptive titles and subtitles to draw viewers in.
  • Use high-quality images and writing that is easy on the eyes and easy to understand.

How-to Guides

How-to guides are the most common type of content on the web. They provide step-by-step instructions, information and resources for a specific task or activity. You can use how-to guides to teach people about a skill or process.

Keep these points in mind while creating how-to guides:

  • Write a clear, linear thesis statement that summarizes what you want readers to learn from the guide.
  • Organize your points logically so they make sense as you go along.
  • Provide supporting evidence where possible and relevant to each point you want readers to understand.

Case Studies

A case study is a form of content that shows how one specific business or industry operates. Case studies also work well when you’re looking to show an example of something you’ve done recently and want to highlight the success of that project.

When writing a case study, use these points:

  • Keep it brief — less than 2,000 words long is ideal.
  • You can also use bullet points if you want to break up information into digestible chunks for your audience.

Content types are a great way to build your site. They’re also a fun way to add some variety and get tons of engagement from your audience.