Pinterest is a highly visual platform that has become increasingly popular among businesses and marketers. With millions of monthly active users, Pinterest offers a unique opportunity to reach and engage with a wide audience. 

But, how do you measure the success of your Pinterest marketing efforts? The answer lies in Pinterest Analytics trends. It is a powerful tool that provides valuable insights into your Pinterest account, including how your content is performing and who your audience is. 

In this blog post, we’ll discuss how to use Pinterest Analytics free to optimize your Pinterest strategy and achieve your marketing goals.

What Are Pinterest Analytics?

It is a feature that provides businesses with data on their Pinterest activity, including their content performance, audience engagement, and profile growth. 

This data helps businesses understand what content resonates with their audience and optimize their content strategy accordingly.

Getting Started with Pinterest Analytics

To access these analytics, you’ll need to have a Pinterest business account. If you don’t have one, you can easily create a new business account from scratch.

Once you’ve set up your Pinterest business account, navigate to the Analytics tab on the top left of your screen. Here, you’ll see an overview of your account’s performance, including your monthly viewers, engagement rate, and top-performing Pins.

• Monthly Viewers:  The monthly viewers’ metric shows how many people see your Pins on Pinterest each month. The higher your monthly viewers, the more people are exposed to your brand.
• Engagement Rate: This metric measures how many interactions your Pins receive, such as saves, clicks, and comments. The higher your engagement rate, the more engaged your audience is with your brand.
• Top-Performing Pins: It shows which of your Pins are getting the most engagement. This metric is important because it helps you understand what type of content your audience finds most interesting and valuable.

Now that you have a basic understanding of the metrics available in Pinterest, let’s dive deeper into how you can use them to optimize your Pinterest strategy.

Understanding Your Audience

One of the most valuable aspects of Pinterest is the ability to understand your audience. By knowing who your audience is, you can create content that resonates with them and tailor your marketing strategy accordingly.

To access your audience insights, navigate to the Audience tab on the top left of your screen. Here, you’ll see a breakdown of your audience by gender, location, and interests.

• Gender: The gender breakdown shows the percentage of your audience that is male and female. 
• Location: The location metric is important because it can help you tailor your content to specific regions or countries.
• Interests: This metric can help you understand what type of content your audience is most interested in and create more of it.

By understanding your audience, you can create content that is tailored to their interests and preferences.

Tracking Your Performance

In addition to understanding your audience, it’s important to track your performance on Pinterest. By tracking the performance of your Pinterest, you can know what’s working and what’s not.

To track your performance, navigate to the Overview tab on the top left of your screen. Here, you’ll see an overview of your account’s performance.

• Monthly Viewers: The monthly viewers show how many people see your Pins on Pinterest each month. To increase your monthly viewers, focus on creating high-quality Pins that are relevant to your audience.
• Engagement Rate: The engagement rate metric measures how many interactions your Pins receive, such as saves, clicks, and comments. Focus on creating content that is relevant and visually appealing to increase your engagement rate.
• Top-Performing Pins: Top-performing Pins show which of your Pins are getting the most engagement. This metric helps you understand what type of content your audience finds most interesting and valuable. 

Optimizing Your Content

By optimizing your content, you can increase your reach, engagement, and overall performance on Pinterest.

Here are some useful tips that can be used to optimize content:

• Use high-quality images 
• Write detailed descriptions
• Use relevant hashtags
• Create boards around specific themes
• Repurpose your content

Conclusion

Pinterest Analytics help you understand your audience, track your performance, and optimize your content. By using this Analytics, you can create content that resonates with your audience, increase your reach and achieve your marketing goals on Pinterest. 

So, take the time to dive into your analytics and start optimizing your Pinterest strategy today!