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How To Use Instagram Analytics?

How To Use Instagram Analytics?

Instagram Analytics is a feature of Instagram, enabled by default. The thing that makes it different from other social media analytics tools is that it’s designed to be easier to use than other tools. 

A lot of businesses use Instagram to engage with their customers and spread their brand. But many don’t know how to use Instagram analytics to their advantage. In this article, we’ll go over everything you need to know about Instagram analytics.

What Are Instagram Analytics?

Instagram Analytics free can be a huge source of information for growing your business, whether you’re an Instagram user or just visiting for the first time. The analytics tools available are incredibly useful and bring invaluable insight.

Knowing which of your posts have been popular with followers can help you decide which photos are best suited. So, that you can easily decide what should go on the home page vs. later in the feed.

Importance of Instagram Analytics

Instagram Analytics is very important for any business owner to measure the effectiveness of their social media marketing campaign. It is because you can use Instagram analytics to know how many people are visiting your website and other online properties. 

In addition, you can also use Instagram analytics to measure the effectiveness of your Instagram posts by analyzing the engagement rate of your posts. It also helps you find out what are the most popular hashtags and topics that your audience like.

How To Measure Your Effectiveness Using Instagram Analytics?

Instagram analytics can be used to gain insights into your marketing strategy by analyzing the success of your campaigns. You can use this data to optimize your account, identify areas for improvement, and determine how you can best leverage Instagram for your business.

People often ask how to measure the effectiveness of Instagram posts. The truth is, it all depends on what your goals are for using Instagram. Some people use it as a way to promote their business, some want to grow their follower count, and some just want more engagement.

Here are some key metrics that every business holder needs to perform using Instagram analytics report. 

Instagram Account Metrics

The key Instagram account metrics for a brand are total followers, average engagement per post and total comments. These metrics give you a good idea of what your audience is thinking about your content and how they react to it. 

The first thing that you should do when you start your Instagram Analytics followers is to see how many users are on your account. These metrics give you a good idea of what your audience is thinking about your content and how they react to it.

You can do this by going to the “Dashboard” tab at the top of your screen, then clicking on “Accounts” and selecting “Your Profile.” You will see a list of all of your accounts under the “Accounts” tab. Section: Instagram Feed Post Metrics.

Instagram Feed Metrics

Instagram feed post metrics show the engagement of your Instagram posts and the audience you are attracting. The following metrics will help you to gauge the success of your content marketing strategy on Instagram.

Engagement: The number of time users spent on the post, the total number of likes, comments and shares.

Click-Throughs: The number of times a user clicked the link of your post in their feed.

Total Reach: The number of people who saw your post in their feed or timeline.

Total Impressions: The number of times your post was seen by visitors on Instagram. Instagram analytics impressions are a leading source to know the growth of feed posts. 

Instagram Stories Metrics

Instagram stories are a great way to engage with your audience, but they’re also an incredibly important part of your overall social media strategy. If you’re not using them effectively, you could be missing out on opportunities for growth and engagement.

Views: This metric shows you how many times your audience has viewed your stories and gives you an idea of how engaged your audience is.

Engagement: This metric shows how much time viewers spend watching your story. The higher the engagement rate, the better!

Instagram Reels Metrics

Reels are the most popular Instagram analytics tracker for brands. Reels indicate engagement with your brand and can provide valuable insights into your audience’s interests and behaviours.

Reel Length: This metric helps you understand how much of your content is engaging with your audience.

Visit Duration: Visit duration is a metric that measures the average amount of time users are spending on your page.

Engagement Rate: Engagement rate is another important metric that measures how many times people interact with a post on Instagram (likes, comments, etc.).


Unlike other social media sites, Instagram allows users to upload images, videos and use hashtags. This makes it a perfect platform to gather information about your customers as well as shoutouts for your business.

We hope you found us interesting and now know how to use Instagram analytics for better results.