From micro-influencers to the rise of artificial intelligence, here’s what will make waves in 2023.
Social media is evolving fast, with new features and updates coming every year. As we roll into 2023, here are the six biggest changes we think you should be aware of and need to focus on because it can be life-changing on so many levels.
Social media and influencer marketing have become a major part of any marketing strategy, but the industry changes so quickly that it can be difficult to keep up. The good news is, we’ll be here to help you stay on top of these trends with our annual report on the 6 most important internet & influencer trends in 2023.
Trend#1: The Era of influencers marketing:
According to the survey, influencer marketing is one of the best ways to market things, as influencers cost half of any other marketing strategy and source. It costs cheaper and gets better marketing on social media by influencers organically.
Linkedin is another app that promotes influencer marketing. Using influencers can benefit companies more than just leads. Influencers help in customer engagement and loyalty.
Trend#2: Video Content Is Taking Over The World:
Videos are taking over the internet as more consumers turn to consumer-generated videos and artificial intelligence learns how to create better videos on its own. Consumer-generated videos have become the tip of the spear when it comes to marketing, with 82% of consumer internet traffic coming from video content. Short-form videos have surpassed long-form in popularity as users prefer shorter, snackable versions of a product or service. Live companies are increasingly using streaming to engage with customers and prospects also on social media trending topics via videos on Facebook, Instagram and, YouTube and other & platforms.
Trend#3: Tiktok the Video App War Winner:
TikTok is an app for short videos and music, which is used by more than 1 billion people every month. As a platform to reach out to younger audiences, it has become the social network of choice for many companies. TikTok offers businesses a way to advertise using short-form videos and make money off of their brand. It also has business profile tools that help consumers interact with businesses on the platform. TikTok will continue to grow, with GenZ and millennials being the most active users on the platform.
Trend#4 The Social commerce Is Growing:
Social networking sites are evolving into social shopping platforms with shopping-ready posts. With 98% of consumers planning to purchase on social media trends today, it is no wonder why e-commerce businesses need to adapt quickly. By creating effective storefronts and building a strategy around their product offering, selling products on the internet will become the norm for retailers in the next few years.
Trend#5: Local Is Growing:
It’s important to find your target audience when advertising on current social media trends. Let local people know you are available near them by adding a location in the post. For example, Instagram users can search for posts near them, and Facebook users can “boost a post” and select target locations for the audience to make it easy to reach you.
Trend#6: Artificial Intelligence (Ai) taking over content creation:
You may have already seen software specialising in copywriting, content creation and media management. These AI tools can help you develop new ideas for posts or even caption starters for your Instagram feed. While these kinds of tools are helpful, don’t forget that the AI will never be able to capture your brand’s unique voice and personality like you will!
