Online presence is a powerful technique for reaching consumers and spreading your message far and wide. But it can be hard to pin down which social network metrics are the most important for each platform. For a clearer picture of how your social campaigns are doing, it’s important to track your KPIs.
Though this several-step process will seem complex at first, the time put in upfront will provide great insight into the success of every campaign you launch. In this post, we’ll look at the best social media metrics to track when it comes to social campaign analytics.
Top Social Networking Platforms
Social networking is a vast industry, with millions of users and billions of content created daily. However, some platforms seem more popular among the cross-generational crowd. Before we start with our list of top social media metrics, it’s essential to know which platforms you should use. Here are the top most popular ones:
- TikTok
Best Social Media Metrics
When running a social network campaign, you need to keep track of the progress of your efforts so that you can adjust accordingly. Here is the list of social media metrics every campaign should monitor.
Awareness
The first step in this is creating awareness. You want the public to know who you are and what you’re all about. Awareness is one of the most important social media metrics for tracking social network marketing. It measures how many people have seen your message and how many times they’ve seen it.
The more people who know about your brand, the better chance you have at converting them into customers or fans (depending on what type of campaign you’re running).
Impression
Impressions mean how many times an ad is served and viewed. In other words, it’s the number of times your ad has appeared on someone’s screen. This metric is important because it shows how many people have seen your content, whether it was through a photo or a video.
If you have a large following and your post is interesting, impressions will be vital. If not, they may be lower depending on how appropriate your content is to your target audience.
Reach
Reach is similar to impressions, showing how many potential viewers saw your content. Instead of showing every individual impression, social media reach includes multiple impressions from one person viewing it multiple times. If someone sees an image once and then again later in the day, those two views would count as two impressions but one reach.
Engagement
Engagement refers to how many users interacted with your content through any engagement method — likes, comments, shares and clicks on links within posts — while they were viewing it. This will help you understand how much attention users are paying towards your brand or product over time.
Conversation Rate
The conversation rate is the percentage of your followers interacting with your posts. This is one of the best metrics to measure social media success, as it shows how often people are engaging with your content, which means they’re interested and possibly ready to buy. The higher the conversation rate, the better!
Organic traffic
Organic traffic is any traffic generated by someone finding your page organically through Google search or other search engines. This could be an ad on Facebook that someone clicked on or a link they saw shared by another person they follow on Twitter.
It’s essential to track how much organic traffic you are getting, so you can see how well it works for you overall and make adjustments accordingly if needed.
Paid Traffic
Paid traffic refers to visitors who land on your website after clicking an ad, whether from Facebook or another platform. The more cash you spend on ads, the more likely you’ll see an increase in paid traffic and other metrics, such as conversion rate.
Conclusion
All this information becomes the foundation for your business’s success in social media marketing metrics. Which ratios, stats and measurements matter most depends on your business goals, industry, audience and other factors. But the more data you have and the more you know about your customers’ demographics and behaviour, the better you’ll be able to create a strategy that will help you achieve those goals.
