SEO, or more precisely, Search Engine Optimisation, is a vast and essential field in Digital Marketing. Search Engine Optimisation helps achieve the highest rank on Search Engine Result Pages (SERP). Without SEO, any website has few chances to reach Search Engine Result Pages. Especially while talking about Google, almost 90% of the websites don’t get any traffic. 

Moreover, you might have seen many similar web pages delivering the same products or services as your web page. In terms of Digital marketing, these are considered your competitors. Daily, numerous new business and web pages came into being. Getting more traffic and a high rank to be in the competition for a long time can be a stressful task. That’s why doing an SEO Competitive Analysis is the best way to know about your weaknesses and strengths. 

What is an SEO Competitive Analysis? 

A Search Engine Optimisation Competitive Analysis lets a web page owner know its weaknesses and strengths. By comparing it to similar web pages, you get to know some important points they are focusing on. You can improve on such necessary points if you are lacking in them. SEO Analysis among competitors helps you know the new tactics to rank organically on Search Engine Result Pages.

The primary purpose of SEO Competitor Analysis is not to copy your competitors but to know about their strategies. You can have a guide on what strategies are currently working in SEO and what strategies should not be adopted. Almost every web page owner performs SEO Competitive Analysis to become the best among its competitors. 

Steps Involved in SEO Competitive Analysis

Even if your web page has the highest ranking on SERP, it is recommended to perform a Competitive Analysis. Here are some quick steps to perform local SEO analysis among your competitors.

Identify your competitors

The very first step involved in this analysis is to know who are your major SEO competitors. It is vital to notice that SEO competitors differ from market competitors. There could be many small market base companies that can be your strong SEO competitor. Look at the broader page and involve all types of small and big companies while analyzing. 

However, analyzing many web pages can be difficult and time-consuming. You can use SEO Competitive Analysis tools to get a list of your major competitors. These tools are available online and can be used freely without any cost as many times as you want.

Find keyword gaps

Once you are clear about your competitors, it’s time to jump on to the next step. Keyword competitor analysis is a very crucial step in terms of SEO ranking. Focus on the keywords that are ranking on the result pages. Look for the words that your competitors use and rank better than you. After keyword research, try to minimize the keyword gaps to overtake your competitors. 

Discover your strengths and weaknesses 

Every bigger industry must have a weak point you can take advantage of. Through these analyses, find out the areas where your competitor sites lack. Try improving those points on your web page to make their weaknesses your strengths.

Also, do focus on your weakness too. Ask your employees what the feed backs of your clients are. Primarily focus on the negative remarks and improve them to achieve a better reputation among your competitors. 

Conduct page-by-page analysis 

It is essential to analyze your and their web pages to surpass your competitors. The page-by-page analysis mainly involves:

• Page tile
• Meta titles, tags, and descriptions
• Heading structures
• Content quality
• Internal linking
• Page keywords

Analyze Backlink strategy 

Backlinks play a significant role in achieving organic traffic. Backlinks are links to your website on other websites to generate heavy traffic. In backlinking, it is necessary to focus on trustworthy sites that can help you enhance your ranking. On the contrary, low-quality backlinks can badly affect your SEO rankings. 

Review content strategies

Content quality has a significant role in SEO. However, guessing the right content to achieve a high rank can be pretty tricky. Competitors analysis can help you know what sort of content is getting more traffic on your competitor sites.

Continuously track your performance

Lastly, to maintain your SEO ranking, it is essential to track your performance continuously. Every web page is always trying to find new tactics to improve its rankings. That’s why continuously analyzing your SEO competitors is the only way to be ahead on the rankings.