Many marketers invest much time into content creation and then neglect the promotional side of their marketing strategy. In fact, content promotion is a huge factor in how well your efforts pay off – yet many companies miss out on this crucial step.

With fascinating content promotion strategies, you can boost your organic results. SEO is a complex practice that balances both organic and paid methods. Organic results are listings that pay for exposure or through search engine algorithms. 

Paid ads, on the other hand, appear at the top of search engine results and use pay-per-click advertising. Finding the right balance between organic and paid results can improve your website traffic and ROI.

What is Organic Promotion? 

Organic promotion is a form of marketing that draws people to a website on their own rather than through advertisements, social media posts and boosted articles. Organic promotion is well-suited for brands with a clear value proposition or a well-established reputation within the industry they serve.

Organic promotion is an entirely free way of advertising that relies on increased user participation, mainly through promotion channels like Facebook, Instagram, Snapchat or Twitter.

What is Paid Promotion?

Paid content promotion is a marketing strategy that involves paying for any digital space or promotional placement. It can include ads, sponsored posts on social media platforms such as Facebook and Twitter, and other paid opportunities for customers to engage with the brand.

Simply put, paid promotion is advertising you have to pay for. There are different types of paid promotion: pay-per-impression (PPI), pay-per-click (PPC) and display adverts.

Balancing Organic Results with Paid Results

Have you ever wondered if there’s a way to do organic results that includes paid promotion? In today’s content-focused world, it makes sense to do so. Whether you are advertising on Google or Facebook, taking the most out of your marketing budget means combining different advertising efforts for maximum effectiveness.

Optimise Your Website 

As marketers, we constantly strive to improve our websites and marketing campaigns. The results can be evident, but sometimes the improvements might not be as noticeable. To ensure that you know where you stand today, it’s essential to test your website performance and find areas where you can make a difference.

The ideal way to improve your site’s performance is to do it yourself. Consider the logistics of your site, such as load time and engagement with customers. You’ll need to ensure that it’s convenient for customers to find what they are searching for. This means designing clear categories, providing lots of information and keeping everything up-to-date.

Building an audience is the first step toward improving your site’s performance. Make sure your site is optimised to handle a high volume of customers – if it can’t, all your hard work of drawing in a larger audience will go to waste. Before you invest in paid marketing campaigns, make sure to assess these basic website design pitfalls.

Involve Organic Channels 

Just because organic traffic takes longer to pay off and doesn’t result in immediate conversions as paid traffic does, doesn’t mean that it’s not worth investing in. Organic channels are great for building brand awareness, increasing loyalty, and promoting your business to your target audience.

Keeping in touch with your customers through organic channels is vital to nurturing your business and building relationships with prospects. When you engage with customers through organic channels, there’s an easy way to measure success.

To accomplish this, you must create an environment where users feel comfortable interacting and sharing their opinions on your products and services.

Use Paid Traffic

As most SEO companies know, outstanding organic traffic is never guaranteed. This is where paid traffic comes in and can be a great source of leads for your business. For a small cost, companies can gain access to new customers interested in their products or services. 

There are many different types of paid traffic, from social media ads to sponsored links on search engines. An excellent place to start is by investing in paid traffic from search engines, as this is how more than half of all visitors search for products, services, and websites. 

Paid traffic is also a great way to reach new audiences or increase engagement with existing customers.