A website that doesn’t have any analytics might as well not exist. It’s the one thing that tells you if people are looking at your site, how they interact with it, and if they find anything valuable. 

Google Analytics is a fantastic tool, but there are alternatives to it that can give you different insights that aren’t available in GA. If you’re looking to move away from GA but aren’t sure what else is out there, this article will include some best Google Analytics alternatives.

Purpose of Website Analytics

Website analytics is a critical component of your digital marketing strategy, and it can help you to improve your overall website performance. Analytics tools are used for different purposes, such as understanding how users interact with your site, identifying trends, creating reports and measuring the effectiveness of marketing campaigns. 

They can also help you understand what content is most popular with visitors so that you know which types of articles or other content will perform best for them in the future.

Best Google Analytics Alternatives

Google Analytics is the most popular and widely used web analytics tool. It’s been around for years, is free, and offers many great features. But many alternatives might be better suited to your needs. Here are some popular GA Alternatives:

Clicky

Clicky is an all-in-one analytics tool that allows you to track all of the data that you need to drive your business forward. It’s packed with features, but it isn’t as complicated or overwhelming as other analytics.

The platform has a clean interface and makes it easy for anyone in your organisation to access and understand reports. Clicky also offers some pretty robust features, including real-time website monitoring, heat maps, bounce rate analysis and more. 

You can even set up alerts so that if certain conditions occur on your website, you will be notified immediately via email or SMS text message. This tool also has the option to track your social media accounts like Facebook, Twitter, Pinterest, etc., which makes it easier for you to get an overview of how well your content is doing across different platforms.

The main benefit of Clicky is its ease of use and ability to identify opportunities for improvement within your digital marketing strategy quickly. This saves you time so that you can focus on other aspects of your business rather than spending hours trying to make sense of GA data.

Matomo

Matomo is supported by an active community and offers many features that other analytics does not have, including real-time tracking and mobile traffic support. Matomo is a free, open-source alternative that provides you with a wealth of information about your website’s visitors, including their location and device type. 

It also tracks things like how long they stay on each page, how much time they spend on your site and more. You can even set up goals in Matomo that tell you when people complete specific tasks on your site. Once you set up Matomo on your site, it will start collecting data automatically and sending reports to an online dashboard where you can view them at any time.

SeMrush

Semrush is one of the best analytics tools like google analytics. It is one of the only real-time tools that track mobile traffic. It also allows you to see which landing pages are performing best on mobile devices and whether those pages are being accessed from organic search or paid search.

Semrush pulls its data from more than 40 billion pages each month from over 180 countries around the world. So, you can quickly get up-to-date information about how your site is performing based on where your visitors are located. The tool provides information about backlinks pointing to your website and keyword rankings for each page on your site. 

Conclusion

Google Analytics is a potent analytics tool, but for the most part is pretty limited in what it can tell you, which keeps it from being the perfect analytics package. 

However, there are some great tools like google analytics. Clicky, Matomo, and Semrush are some popular analytics tools that offer additional features not available in GA, including real-time statistics and other great metrics.