What are Google ads? 

It is, the advertising service offered by Google, helps you create, manage and optimize your online ad campaigns. Through our website and tools, we help scale your business through targeted digital advertising campaigns that deliver the right message to the right audience at the right time.

Types of google Ads: 

Following are the 5 distinct types of google ads: 

Search Network campaigns allow you to reach a wider audience and show ads on Google Search, Google Maps, and other search partners. With this kind of campaign, your ads can appear on not just Google but hundreds of sites that show the same results as Google Search.

Display Network campaigns are an excellent way to get in front of potential customers using Google Display Network sites and apps. You can target consumers based on site or app content, location, device, demographics, and more by using remarketing lists, keywords, topics and placements.

Shopping campaign: You can use Google Shopping campaigns to promote your products and services on Google.com and across the Google Display Network. Shopping campaigns use your web store’s product data instead of a user’s keyword to determine how and where within Google Shopping ads are shown.

Video Campaign: The video campaign delivers your company’s message through a short video ad that is displayed for your target audience on YouTube and other Google properties.

App campaign: Google’s app campaign is an ad that displays your ad on Google Search, YouTube and Google Play to help drive your app installs. You can target users at the publisher level and in key market segments like Android or iOS.

Why should you use google ad? 

There are so many reasons why you should use these ads, as it increases the leads and clients. It is a flexible marketing platform that can generate high traffic, yet it can it is fast and can generate a quality audience according to your choice and leads.

1. It increases the clients and leads: 

Google ad is one of the best tools for lead generation. If your Ads campaigns are set up properly, it has the potential to send extremely targeted leads to your website, opt-in form or other online property. This can help you increase sales and boost your ROI by focusing on people who are searching for what your business offers.

2. Marketing platform: 

Google Ad allows you to target specific audiences in your marketing campaigns. You can customize ads to focus on geographic location, device type, and the Google-owned website (e.g., Google search, Google Maps, YouTube) being accessed by potential customers. You can also set your own budget for specific areas of a campaign and utilize Google Analytics to track your progress.

3. High Rewards on investment: 

When you use Google Ad to manage your campaigns, you can track results and determine which areas give you the greatest return on investment. Once you have this information, you can focus your efforts on these areas. You’ll find that the return on investment is higher than other marketing strategies, including digital Ads.

4. Fast results and Transparency: 

Google ad are known for the fast delivery of campaigns and their results. 

The dashboard available on it provides the details of everything like ad clicks, the keywords the visitors entered, and the cost per click. 

The features make it the most transparent thing.

5. Provide high traffic: 

Google Ad is one of the world’s best-known and most effective forms of advertising. This is because Google Ads can provide you with highly specific and relevant leads, which has a positive effect for businesses that advertise through Google Ads, as these ads send high-quality leads and visitors to your business’s website, e-commerce store, opt-in form or other online assets.

6. Help you find out more about the market:

While it’s important to get into the minds of your ideal customers, you can learn a great deal of information just by having them click on your ads. With Google Ads, you’ll know what kind of website visitors you most want, how they find you, and what they do when they visit your website. You can use this information to improve your products and services and refine your marketing efforts so that you do not waste money advertising to people who are not interested in your offer.

How to use google Ads? 

To start a google ad for videos or any campaign, follow the guide: 

Step#1: log in to your google ad account 

Step#2: click campaign on the left-hand side. 

Step#3: click the button plus 

Step#4: Click on ‘new campaign” 

Step#5: Create a campaign with a new goal or set a new one. 

Step#6; select or choose the campaign type

Step#7: Click continue 

Step#8: Select or decide your own campaign settings 

Step#9: click save and continue. 

By Following this guide, you can easily establish or create the ideal google adwords for videos or any campaign.