Do you want to use Facebook Analytics to effectively grow your business and reach your target market? In this blog post, we will explore how digital marketers, data science experts, social media marketers, and social media managers can use Facebook Analytics to their advantage. We will discuss the various targeting methods, analytics tools, and more to help you understand the power of Facebook Analytics and how to use it to maximize your success.
Facebook Analytics retired in 2021
Digital marketers, data science experts, social media marketers, and social media managers can no longer access Facebook Analytics after it was retired in 2021. However, there are still many methods of targeting, data analysis, and marketing on Facebook that can be used to grow a business or reach a target market. Facebook Ads are one example of how businesses can continue to target their audiences on the platform.
Another tool that can be used in place of Facebook Analytics is Google Analytics. Google Analytics is a free service that provides insights about website traffic and how visitors interact with a website. It can also be used to track conversions, goals, and e-commerce activity. Many digital marketers, data science experts, social media marketers, and social media managers use Google Analytics in conjunction with other tools to create a comprehensive marketing strategy.
Digital marketers, data science experts, social media marketers, and social media managers can use Facebook Ads and Google Analytics to grow their businesses and reach their target audiences. While Facebook Analytics is no longer available, there are still many ways to effectively market on the platform.
But do You Know even though Facebook retired its analytics, it still has a very powerful tool name Facebook Insights? When You are operating a Facebook page it will tell you a great deal about how your brand Content is performing on Facebook. Want to know how you can leverage this Facebook advanced analytics tool to your Advantage Let’s dig in.
9 Important Metrics to look for when you are using Facebook Insight Tool
The Answer to the Question, what is Facebook analytics used for are these 9 metrics that brands Should care about while using Analytics?
- Overall Page Likes – This is the total number of people who have liked your Facebook Page. It’s a good metric to track over time to see if you’re growing your audience.
- Page Engagement – This metric measures how engaged your audience is with your Page. It includes things like page views, likes, comments, and shares.
- Reach – This is the number of people who have seen your content. It’s a good metric to track to see how far your reach is.
- Post Engagement – This metric measures how engaged people are with your posts. It includes things like likes, comments, and shares. Also Known as facebook post insights.
- Video Views – This metric measures how many times your videos have been viewed. It’s a good metric to track to see how popular your videos are.
- Website Clicks – Using Facebook insights you can measure how many times people have clicked on a link to your website from your Page. It’s a good metric to track to see how effective your website is at driving traffic.
- Post Reach – This is the number of people who have seen your posts. It’s a good metric to track to see how far your reach is.
- Engagement Rate – This is the percentage of people who have engaged with your content out of the total number of people who have seen it. It’s a good metric to track to see how engaging your content is.
- Click-Through Rate – This is the percentage of people who have clicked on a link in your post out of the total number of people who have seen it. It’s a good metric to track to see how effective your links are at driving traffic.
Another Important Facebook Analytics tool that can help marketers better Target their Audience is the Audience Insight tool. Let See how to use Facebook audience insights.
3 Ways to Use Facebook Audience Insights
- Learn about your current audience – You can use Facebook Audience Insights to learn more about the people who like your Page. This information can help you better understand your audience and target your content accordingly.
- Learn about your competitors’ audiences – You can use Facebook Audience Insights to learn more about the people who like your competitor’s Pages. This can give you an idea of who their target audience is and how to reach them.
- Find new audience segments – You can use Facebook Audience Insights to find new audience segments that you can target with your content. This includes things like their age, gender, location, interests, and more. This information can help you better understand your audience and target your content accordingly.
