Twitter is a powerful social media platform that has major implications on the digital marketing space. As an ever-evolving platform, Twitter is constantly adapting to meet the demands of its users. In this blog post, we explore how Twitter may evolve in the future, and outline three possible scenarios. We provide information for digital advertisers and digital marketers alike on how Twitter’s changing landscape will affect the work in their industry. Get the inside scoop on the future of Twitter and what can be expected!
3 Big Changes After Musk Takes over Twitter.
- The algorithm – Prior to Musk’s takeover, Twitter’s algorithm was based on an undisclosed number of factors, including the number of interactions (retweets, likes, etc.), recency, and overall engagement. However, since Musk has taken over, the algorithm has been heavily tweaked to prioritize tweets from verified accounts and those with a high number of followers. So, Maybe in the future that’s how Twitter change for creators as it’s moving more towards advantaging creators that have a high number of followers.
- The interface – One of the first things Musk did after taking over Twitter was to redesign the interface. The new design is much cleaner and simpler than the old one, making it easier to use and navigate. That’s How will twitter change in respect of User experience. By finding out the best tweet relevant to the user’s old engagement with the application.
- The business model – One of the biggest changes that Musk has made to Twitter is in its business model. Prior to Musk’s takeover, Twitter was primarily an advertising-based platform. Right Now Twitter’s main focus is getting advantage of user data and providing insights to brands to understand there consumer wants and needs with the help of twitter insight However, under Musk’s leadership, Twitter has started to focus more on subscription-based services, such as its new “Super Follow” feature that allows users to subscribe to other users’ content.
Now the Next question is what it means for brands and marketing agencies. No matter what Musk did or does in the future, advertising is still the major source of Twitter revenue.
So Here are 3 possible scenarios for brands and businesses that do advertising on Twitter
Scenario 1
Twitter continues to grow as an advertising platform, with new features and capabilities that help brands reach their target audiences more effectively. Think about it as Elon mentioned in an interview people do not want to see ads next to hate speeches so maybe he plans to update the Twitter algorithm in a way that is more engaging and interactive for users. Hence an effective platform for advertisers to advertise on. So Maybe right now people are pausing their Twitter advertising campaign. But maybe in the future all of this can change.
Scenario 2
Twitter begins to lose ground to other social media platforms as advertising budgets shift elsewhere. This could become a nightmare for Twitter. As advertising is the major source of revenue for Twitter. So What if advertisers lose the faith in Twitter? Because believe it or not Twitter’s new Chief is not very fond of advertising. If Twitter will lose all of its advertising the company could get into bankruptcy as well. Because there are many emerging platforms out there. Like TikTok or Snapchat and Meta. And they already have a great conversion rate as compared to Twitter advertising.
Scenario 3
Twitter has evolved into a more subscription-based platform, with brands paying to access certain features or to have their content seen by more people. It is the opposite of the first scenario maybe Elon plans to make Twitter a subscription-based platform. Maybe he wants Twitter to become the first-ever Netflix of social media networks. Because At Tesla Elon does not spend a penny on advertising he always said Tesla will not spend any dollars on advertising Instead we are going to use that dollar to make his product great. Maybe he is thinking of making Twitter as same as Tesla.
Conclusion
No matter what the future holds, brands and businesses will need to adapt to whatever changes Twitter makes. For now, Twitter is still a powerful advertising tool, but that could change in the future. Whether it’s Scenario 1, 2 or 3, brands need to be prepared for anything.
The best way to prepare for any of the scenarios above is to create a strategy and plan. With Twitter, you can create ads that are tailored specifically to your audience and include images, text, video, and more. You can use Twitter as a marketing tool by creating Promoted Tweets that allow you to increase your reach on Twitter. You can also promote your Page so that it shows up in people who aren’t following you yet. If you want to make sure that you’re getting the most out of Twitter, we recommend finding someone who understands how social media works and hiring them to run your account or help you with your strategy.
