What is e-commerce? 

Ecommerce is process of selling products or services online. It’s a way for you to market your business to new customers and improve its visibility.

In order to succeed with ecommerce, you need a platform that enables you to build an online store and maintain it easily. A platform with strong mobile and social outreach will help you leverage evolving technology and communication channels.

There are many platforms available, but because there are so many, it can be difficult to find one that meets your needs as a business owner.

The five top ecommerce platforms listed here are ideal solutions for companies looking to boost digital marketing and generate revenue with sales.

1. shopify: 

The best ecommerce platform free is the one that works for you. If you’re looking for high-quality, reliable software to run your online store, Shopify might be the one for you.

Shopify is one of the e-commerce platforms free, with millions of different vendors or merchants across 170 countries using their software. It also represents 10 per cent of total U.S e-commerce and sees a spend of $444 billion in global economic activity. 

There are lots of tools to support your store on Shopify. For example, you can:

it sells goods and services digitally and physically

Sync to several social platforms, including Facebook, Instagram and Pinterest, and online stores like Amazon

Use over 100 payment gateways, including Shopify Payments and Google Pay

finish sales with its built-in abandoned cart recovery

Offer discounts to clients.

Get search engine optimisation support.

You can use Shopify’s online invoice generator and track payments

Running an online store with shopify isnt simple or easy; it’s maybe fun too! You can get customizable features such as logos, brand colors, and fonts for your checkout. You can do drop-shipping or offer downloads and sell whatever your heart desires. Shopify offers various pricing tiers

Pros: quick start, customised plan an reliability. 

Cons: it is not operational in some countries.

2. wix: 

Wix offers web design, hosting and domain registration. The relatively flexible platform is easy to use and has an intuitive drag-and-drop interface for building a website. You’ll find plenty of templates to choose from, including options for creating e-commerce stores with simple product catalogues. Ease of use aside, the free version of Wix lacks many features that could be crucial for merchants with physical products, such as support for multiple selling channels and universal product identifiers (UPC or EAN barcodes). If you have 10+ products or are considering selling through a marketplace like Amazon or eBay, consider another solution. it is also fastest e-commerce platform.

Pros: free forever plan and easy to use. 

Cons:Tracking and analytics require paid plan and Site isn’t transferrable 

3. Big commerce:  

BigCommerce is top ecommerce platform used by enterprise-level software companies. Like Shopify and Wix, BigCommerce offers web hosting and many alteration options. However, you can’t register your domain name through BigCommerce, so you’ll need to purchase and register elsewhere and port it over. Valuable features include international selling, SEO tools, and multichannel selling on social and third-party marketplaces. However, with these powerful features also comes complexity.

Pros: it is fully hosted. It is a comprehensive business. numerous payment options with no transaction fees

cons: expensive, and design options are not user-friendly. 

4. Adobe Commerce: 

Adobe Commerce is the the fastest e-commerce platform for developers who want to build out and manage the entire infrastructure. If you have advanced coding and development skills, Adobe Commerce offers benefits like extreme customizability. But if you’re looking for a more integrated experience with less development work, we suggest Shopify or Volusion.

Character.com is a major e-commerce brand associated with role-playing games, tabletop and video game accessories, and geek culture. Character.com maintains its complex Magento website with thousands of products, tons of integrations, and solid SEO—despite its poor UX. Character.com migrated to Shopify because Magento was limiting and too complex. Now it’s easier than ever to track success and make changes based on trends in visitor behaviour.

Pros:  it’s free to start and not hosted

cons: not SEO friendly and seems complicated for beginners

5. wow commerce: 

WordPress is a content management system that’s best known for its blogging capabilities, but there’s much more to it than meets the eye. The popular platform also comes with WooCommerce, an ecommerce plugin that lets you build an online store on top of WordPress. While you can’t beat WordPress’s overall flexibility and reporting features, you may experience growing pains if you’re new to e-commerce or have no patience for learning new software.

WooCommerce can be an amazing platform, but it’s unreliable enough for your business. If you’re looking to build a store that reflects the quality of your products and services, WordPress’s reliability and e-commerce functionality make it an excellent choice.

pros: a good option for WordPress users

cons: self-hosted and requires efficiency in word press.